Be Smart When Choosing a Business Name

Today we feature a guest post from a good friend, Matthew Hartmann. Thanks for contributing to All the Frugal Ladies, Matt!

Names matter more than we realize.

Starting a business takes a lot of planning. From raising the necessary finances to hiring appropriate staff, there is a lot to consider when opening your own business. One detail that is not talked about enough is the importance of choosing a name that ads to your business. Your business’ name represents all of the hard work that you have put into it and should never be taken for granted. We help people like you come up with business names that help your company get ahead. Here are some things to keep in consideration when coming up with a good name for your company.

Remember to Create a Name That People Will Recognize:

It is important to choose a name that pops out in customers’ minds. The last thing you want to happen is to come up with a name that is easily forgettable. It should be something that is easy to pronounce that people will find it easy to talk about with others. Avoiding generic names helps your business thrive. When it comes down to it, your business name is what people will remember above all else. The rule of thumb is: name represents brand. Always keep that in mind and choose a name that people will remember is meaningful.

Don’t Pick a Name That is Offensive:

Take special care to choose a name that doesn’t offend or make fun of certain groups. It is as immature as it is unprofessional. Although you can’t please everyone, it’s important to do your best to not pick a name that intentionally makes people angry. The risk is far greater than the reward. Take special care to research your intended name to avoid any unintended innuendo. (Side note: we Frugal Ladies discussed this in the past and found a service that can check your name for any possible misinterpretations!) You will thank yourself down the line when you avoid creating a controversy from an innocent mistake as has happened all too often to many a business.

About the author

Matthew Hartmann is a freelance writer who earned his MA in Communication from Hawaii Pacific University. He enjoys drinking copious amounts of coffee, traveling the world and enjoying everything that life has to offer. Follow him on Twitter @Matt_Writes.

*Featured image courtesy of David Castillo Dominici/

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